Bulldog Skincare for Men’s new plastic tube packaging. Credit: RPC Group Plc.

Packaging firm RPC M&H Plastics has collaborated with UK-based Bulldog Skincare for Men to introduce a new line of sustainable skincare packaging for the latter.

Bulldog is the world’s first men’s skincare brand that uses plastic from sugarcane as a raw material in its packaging.

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RPC M&H Plastics has replaced its fossil fuel-sourced material with the Green Plastic from sugarcane to manufacture Bulldog’s environment-friendly flexible tube products that includes moisturisers, face washes and face scrubs.

The ‘green’ polyethylene (PE) has been created by farming sugarcane on sustainable land in Brazil.

“We are delighted to have worked with M&H Plastics to turn Green PE into something we can use in the tubes and caps of our packaging.”

During cultivation, sugarcane captures carbon dioxide (CO2) from the air as it grows.

With every kilogram of Green PEc produced, 3.09kg of CO2 is removed from the air.

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Once fully cultivated, the sugarcane is transformed into ethanol, a type of alcohol used by Bulldog’s partner Braskem to create Green Plastic.

Bulldog Skincare for Men founder Simon Duffy said: “Bulldog is proud to be the first men’s skincare brand in the world to use plastic from sugarcane in our packaging.

“We have always tried to make the most ethical and sustainable decisions we can, from never testing on animals, to never using microbeads to making all our products suitable for vegetarians and vegans.

“Plastic from sugarcane is the latest step in this approach and we are delighted to have worked with M&H Plastics to turn Green PE into something we can use in the tubes and caps of our packaging.”

In most cases, sugarcane planted on degraded pasture land also helps to recover the soil for future use as general farmland or to plant additional sugarcane.