Algro

France-based House of Besserat de Bellefon has selected pulp and paper solutions provider Sappi Europe to package its Cuvée des Moines brand of champagne.

Sappi will package the champagne using its Algro Design carton board, which offers an ultra-bright white finish and high light resistance.

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Michel Lassalle, a department head at Italy-based wine packaging provider Artigrafiche, assisted House of Besserat de Bellefon in selecting the carton.

Lassalle said: "Since we were using embossing and hot foil, we needed the very best materials to cope with the stress of these finishing processes.

"Algro Design from Sappi ticked all the boxes. By printing with a matt varnish, we managed to create a natural finish. The extreme smoothness of the Algro Design material also works well with cold foil, which in turn enabled us to use bespoke metallic colours.

"In addition, the board remains exceedingly stable on the press, which makes it the perfect solution for packaging high-end luxury products like Cuvée des Moines."

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"The board remains exceedingly stable on the press, which makes it the perfect solution for packaging high-end luxury products like Cuvée des Moines."

Launched around ten years ago, the Algro Design carton board is currently available in the three versions, including Algro Design, Algro Design Card and Algro Design Duo.

House of Besserat de Bellefon brand manager Marine Gantet said: "From the winemaker to the export director, all of the teams share the same philosophy which is based on tradition and sophistication harnessed together to ensure the excellence of our Champagnes.

"In order to present our bottles in the best light, we needed a presentation case that was up to the standard of its contents.

"From a graphic design perspective, the key objective was elegance and purity, and we achieved that with the Algro Design solution."

Image: Sappi’s Algro Design carton board has an ultra-bright white finish, high light resistance, and a silky touch. Photo: courtesy of Sappi.