The solution and corrugated dispenser are both kerbside recyclable. Credit: Casimiro PT via Shutterstock.

Sealed Air (SEE), a leading provider of packaging solutions, has launched a new sustainable paper wrapping solution, BUBBLE WRAP-branded Ready-To-Roll Embossed Paper.

Designed to offer the same level of protection as generic bubble wrap while being more environmentally friendly, the company said this innovative product is ideal for e-commerce and retail pack stations.

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The embossed paper wrapping features a unique pattern that provides light cushioning and abrasion elimination during shipping.

Its lightweight design and easy-tear dispenser make it a convenient and efficient packaging option.

Additionally, the paper and corrugated dispenser are both kerbside recyclable, making it a more sustainable choice for businesses.

“Ready-To-Roll Embossed Paper represents a significant advancement in paper wrapping with a strong innovation pipeline behind it,” said Eric Davis, product manager at Sealed Air Paper.

“This launch is part of SEE’s broader sustainability initiative aimed at showcasing our wide range of paper packaging solutions.”

These solutions, including BUBBLE WRAP High Recycled Content Bubble Cushioning and Recycled Content Inflatable Air Pillows, are made from recycled materials and are designed to reduce waste and environmental impact.

By offering a sustainable alternative to traditional bubble wrap, Sealed Air is helping businesses reduce their carbon footprint and meet the increasing expectations of consumers who are seeking more eco-friendly products.

Earlier this month, Sealed Air reported generally accepted accounting principles net sales of $1.34bn in the second quarter (Q2) of financial year 2024 (FY24), marking a 2.6% decline from $1.38bn in Q2 FY23.

Looking ahead, Sealed Air anticipates full-year net sales to be between $5.2bn and $5.6bn, with adjusted earnings per share ranging from $2.65 to $3.05.