Sidel has created a new polyethylene terephthalate (PET) bottle design for Chinese dairy producer Yili Group’s new range of Changyi yoghurt drinks.
Developed in partnership with Yili’s liquid milk division, the new yoghurt bottle design is currently available in China in two different shapes.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataIn order to create the new design, the companies first selected four choices and tested them with consumers.
After making changes to the bottle's shape, Sidel and Yili finalised the design of the bottle and new moulds were made for two Yili production lines dedicated to the new yoghurt range.
Sidel packaging design and development manager Steven Xie said: “Our packaging experts delivered a wide selection of creative proposals, producing various conceptual bottles based on different design directions, to give the client several alternatives to differentiate its yoghurt brand from the competition.
“Leveraging our global expertise in PET packaging design and production, we ran multiple tests to assess the performance of the bottle and finally we found the best solution.
“The project was a real team effort and we succeeded in creating a container able to combine both the customer's technical requirements as well as their aesthetic wishes.”
In January, the company added a new base range to its family of StarLite bottles, named SidelStarLite Tropical.
The new addition will help the users to manufacture bottles in various sizes ranging from 0.25l to 3l.
Image: Yili Group’s new yoghurt drinks range. Photo: courtesy of Sidel.
