Smurfit Kappa introduces a new stand-up pouch for olive oil in 1.5l size. Credit: Smurfit Kappa.

Paper-based packaging firm Smurfit Kappa has expanded its Pouch-Up portfolio with the launch of a stand-up pouch for olive oil.

The pouch weighs 17 times less than its glass counterpart and has the capacity for 1.5l. It is compatible with both automatic and semi-automatic filling machines.

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According to the company, the reduction in weight reduces the use of plastic and CO2 emissions during transport.

In addition, companies can add custom labels within the free space available on the pouch to offer eye-catching product design and increase brand recognition.

Smurfit Kappa designed the Pouch-Up concept to extend the shelf life of liquid and semi-liquid products such as wine, juice and oil.

The self-standing pouch is made of oxygen barrier films to preserve the liquid inside and ensure that the contents do not get contaminated by the air outside.

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When compared to glass and PET bottle packaging, Pouch-Up is unbreakable and has a very low carbon footprint.

Smurfit Kappa said in a statement: “Smurfit Kappa Bag-in-Box’s priority is minimising its impact on the environment throughout every aspect of its operations, from supply to manufacturing to distribution to recycling.”

Smurfit Kappa Bag-in-Box offers flexible packaging solutions for liquid and semi-liquid products across various industries such as agricultural and food.

The company currently offers paper-based packaging solutions through more than 350 production sites across 35 countries.

In April, the company announced a series of upgrades to its flagship kraftliner mill in Piteå, Sweden.

The group announced its intention to launch a €90m ($101.92m) cash offer to acquire an additional 15.54% stake in Cartón de Colombia in March.