Safe&Green portfolio is sustainable solution to plastic packaging for fresh produce. Credit: © Smurfit Kappa.

Corrugated packaging company Smurfit Kappa has introduced a new sustainable punnet packaging portfolio in Europe.

Named ‘Safe&Green’, the paper-based range is part of the company’s ‘Better Planet Packaging’ portfolio of advanced packaging solutions.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The 100% renewable, recyclable and biodegradable solution is a sustainable alternative to plastic packaging for fresh produce.

Safe&Green’s packaging solutions can be implemented immediately, or customers can customise the design based on their specific requirements.

Smurfit Kappa noted that recent research revealed that sustainable punnet designs that offer visibility of the contents inside are mostly favoured by customers.

The research also showed that 75% of respondents believe paper-based punnets to be the sustainable choice.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Smurfit Kappa Europe innovation and development VP Arco Berkenbosch said: “Our research shows that consumers across Europe have a preference towards sustainable packaging when shopping for fresh produce, and the Safe&Green portfolio offers growers and retailers a range of sustainable punnets that enables them to respond directly to these customer preferences.

“Demand for fully sustainable punnets that are not only aligned with anticipated regulations but that are also durable, hygienic and allow for visibility will continue to increase.

“By working with our customers to develop bespoke designs that meet their requirements, in addition to the current punnet portfolio, we are providing a tailored sustainable solution to help our customers increase sales, optimise supply chain and ultimately, make their businesses more sustainable.”

Earlier this month, Smurfit Kappa introduced its new eBottle packaging solutions range for the online beverage market.