UK-based drinks company Marlish Waters has launched a new 150ml can format for its tonics and mixers beverage range.
Available from mid-June, the new glass-free aluminium format launch will focus on four of the Northumberland-based brand’s most popular SKUs – English Tonic Water, Premium Lemonade, Ginger Ale and Soda Water.
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By GlobalDataThe beverages will be supported by a range of launch offers and promotions with partner wholesalers over the summer season.
Marlish Waters co-founder and director Joe Evans commented: “Aluminium cans are infinitely recyclable and both cheaper and easier to recycle than glass. Cans also take less time to chill down in a fridge, requiring less energy to do so. Research has also shown that 150mls is the perfect quantity for a single-serve spirit and mixer, meaning no leftover mixer going to waste.
“If you then add in that fact that we have our own on-site canning line, powered by renewable energy, canning our tonics and mixers range really was a no brainer!”
Packaging Gateway reports that aluminium cans are popular in the beverage sector owing to their hermetic seal and barrier against oxygen and sunlight.
Marlish Waters was founded in 2013 and sources its drinks from spring water on Marlish Farm. The products are packaged at the source to reduce the brand’s environmental footprint and the company also has an ever-growing tree planting programme.
GlobalData analysis finds that there is ample opportunity for packaging innovation in the non-alcoholic beverage sector.
