The alternative is encased in PHA. Credit: SROA Capital/GlobeNewswire.

SROA Capital, a private equity real estate and technology platform, has announced a partnership with INOArmor to provide a 100% biodegradable bubble wrap alternative to customers across the US.  

With this move, SROA claims to be the first in the self-storage industry to adopt such an eco-friendly packing solution across all its stores in the country. 

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The lightweight padding material comprises natural silk cocoons and is designed to biodegrade completely at the end of its life. 

Encased in polyhydroxyalkanoate (PHA), a non-toxic bioplastic produced by bacteria, the silk cocoon-based product can degrade in various settings, including home composts and marine environments.  

This partnership aligns with SROA’s commitment to reducing its carbon footprint through eco-conscious initiatives. 

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SROA Capital, with its 650 self-storage facilities across 31 US states, has consistently led the industry in adopting green practices.  

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The company’s efforts include the installation of LED lighting and solar panels, and it is currently considering the addition of electric vehicle charging stations.  

Meanwhile, INOArmor’s collaboration with SROA Capital marks a significant expansion for the company into the self-storage sector.  

The company previously launched a home-compostable bag with Pantalones Organic Tequila and continues to expand to other partners in multiple industries. 

INOArmor CEO and founder Charlie Maddock said: “We are honoured to partner with such forward-looking and successful partners like Ben Macfarland and SROA Capital. 

“We are very excited to collaborate and build multiple products with SROA over the next few years to help them meet their sustainability initiatives.” 

By adopting INOArmor’s patented Silk Pillow Technology, SROA is embarking on a multiyear strategy to provide sustainable, home-compostable alternatives at all of its locations.