New research conducted by the Carton Council of North America has reported that 60% of US households are currently recycling food and beverage cartons through their local recycling programmes.
The research also revealed that more than two-thirds of participating consumers would assume a package is not recyclable if it did not have a recycling symbol or language on it.
Go deeper with GlobalData
The Council has requested the carton packaging brands use the recycling logo, as recommended by the US Federal Trade Commission green guidelines.
It has also been reported that milk and non-dairy beverages, juices, coconut and standard water, broth and soups, wine, as well as tomatoes and beans can be now found in aseptic and / or gable-top cartons across the US.
Carton Council of North America recycling projects vice-president Jason Pelz said: “This is an important milestone that could not have been achieved without the hard work and collaboration among our public and private partners.
“We share this celebration with everyone who helped to make carton recycling unequivocally mainstream.”
Established in 2009, the Carton Council is comprised of four carton manufacturers, namely Elopak, SIG Combibloc, Evergreen Packaging and Tetra Pak, as well as an associate member, Nippon Dynawave Packaging.
The council has been promoting the creation of a US infrastructure for recycling aseptic and gable-top cartons.
It also claimed that before its formation, only 18% of households could recycle their food and beverage cartons.
