A survey conducted by packaging specialists WePack has revealed that several packaging companies in the UK have failed to invest in redesigning their products destined for e-commerce.

Some 49.7% of the surveyed firms have not taken measures to alter their packaging design in order to cope with deliveries from popular sites like Amazon.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

The survey suggested that a failure to address such issues has the potential to impact product sales due to poor online reviews.

WePack sales director Mick Clark said: “Many large retailers now allow people to order online, so the strength and durability of packaging has become more important than ever.

“A few simple changes to the way your product is packaged could result in far happier customers when they receive their delivery. This has the potential of boosting sales volumes.”

“People also love to share on social media these days. This means personalised premium packaging with a strong design can be posted across a number of social media platforms. Unfortunately, the same can also be said for products that arrive with superficial damage to the box they’re in.”

Few companies in the UK have reportedly considered designing smaller packages, while other firms seem to be opting for more resistant packaging.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Research conducted by Dotcom Distribution revealed that four out of ten consumers in the UK share a picture of a product on social media if it comes in premium packaging.

A study released by the Citizens Advice also found that over one in ten people have received damaged goods when ordering online.

Clark said: “A few simple changes to the way your product is packaged could result in far happier customers when they receive their delivery. This has the potential of greatly boosting sales volumes in the long run.”