Clondalkin Group’s Switzerland-based subsidiary has developed new technology for printing tactile features onto packaging.

The solution allows tactile elements to be printed partially or across the entire surface of lids and shrink sleeves.

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Clondalkin noted that the elements would allow brand owners to enhance their brands and offer a premium experience to their consumers.

"The solution allows tactile elements to be printed partially or across the entire surface of lids and shrink sleeves."

The new printing technology is also said to facilitate multisensory packaging.

Earlier this month, Clondalkin announced that its complete range of products would be displayed at the upcoming Packaging Innovations 2016 show in Amsterdam, Netherlands.

The product range includes high-barrier lidding film for plastic cups or trays, multi-layer laminates with aluminium, microwaveable packaging for frozen snacks, retort stand up pouches and printed bags.

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Last month, Clondalkin Flexible Packaging Bury developed a new lidding solution for hot fill applications and oil-based products.

The new heat-seal pre-cut lids is designed to be used with several packaging applications, such as containers for cream, yoghurt and ice cream, beverages, snacks, butter and margarine, as well as other non-food items.