Available in 2.5fl oz and 1fl oz capacities, the new polyethylene and polypropylene tube range features a graphic design that incorporates a custom snail icon.
The tube packages also feature an airless and oval-shaped design as well as a blue base colour.
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In addition, the larger stock tube includes a customised metal overshell on the collar and an airless pump dispensing system with a clear over-cap, while the smaller stock tube has a snap-on and a flip-top closure.
Kenra Professional senior brand manager Stephanie Smith said: “The largest obstacle we faced was choosing the colour of the tube and matching it across multiple substrates.
"We landed on the blue base colour because it had a premium look and stood out on shelf.”
The new Snail CC Creme hair care tubes also include a combination of silkscreened graphics in white on the front and back.
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By GlobalDataThe word ‘Kenra Platinum’ has been hot-stamped in silver on the new matte blue tubes.
After completing a field and in-house test to verify the product's stability and compatibility, the undecorated version of the tubes have already been sent for production.
Kenra Professional is also planning to use the newly designed tubes for its shampoo and conditioner range.
Image: Kenra Professional’s new Snail CC Crème, package design by TricorBraun. Photo: courtesy of TricorBraun.
