Live shopping is taking the retail world by storm, and Tupperware is the latest brand to hop on the bandwagon. Credit: buywith.

Tupperware Australia has partnered with livestream shopping platform and creator marketplace buywith on a Shopify app.

As the Australian arm of an iconic American brand, Tupperware Australia is a household products company that develops, manufactures, and internationally distributes preparation, storage, and serving containers.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

A new CEO was announced for the company in October 2023, and its strategy now is to bring the direct selling model into the digital era, following risks of bankruptcy.

The buywith Shopify app integrates with any Shopify storefront, enabling businesses to connect with customers in real-time, demonstrate products, and answer questions.

Beyond participation in real-time, the livestream content can be repurposed to drive engagement on the site and on social media for customers who may have missed the initial live stream.

Tupperware Australia head of marketing Yulin Tan commented: “We have seen a 68% conversion rate and 50% engagement during our trial with buywith and are hoping to expand the partnership and demonstrate even greater success.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“We can drive themed live sessions, offer exclusive deals, and captivate our audience with the fear of missing out (FOMO).”

The Tupperware brand is known for its reusable model and has previously developed packaging containers for Canadian fast-food restaurant chain Tim Hortons and partnered with chemical company Eastman to use recycled resin.

Live shopping is an avenue for other direct-to-consumer packaging companies to consider in their marketing strategies.