Tupperware Brands has introduced reusable containers to reduce single-use plastic waste. Credit: PRNewsfoto / Tupperware Brands.

US direct sales company Tupperware Brands has partnered with the not-for-profit organisation World Central Kitchen to reduce single-use plastic waste during disaster relief efforts.

As part of the partnership, Tupperware’s reusable food containers will be used to support World Central Kitchen in distributing prepared meals at disaster relief sites globally.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Both the companies also plan to focus on improving meal delivery systems and minimise the environmental footprint of disaster response.

World Central Kitchen will work closely with Tupperware Associates and volunteer resources to coordinate direct meal distribution on-the-ground.

Tupperware Brands global social impact vice-president Mark Shamley said: “Partnering with World Central Kitchen is an honour for the Tupperware family. For more than 70 years, we have been committed to providing life-changing opportunities and products that help people live smarter, safer and with less waste.

“With more than 12,000 associates and three million Sales Force members around the world, we have always felt an obligation to support our communities in the greatest times of need and working with World Central Kitchen affords us the opportunity to expand this commitment and work with a partner who has a proven passion to make a difference.”

Tupperware will remain dedicated to offering solutions to eliminate the impact of single-use plastic waste.

It will continue to work on lowering its environmental impact in every part of its product lifecycle such as designing, manufacturing, distribution, consumption, recycling and recovery.

The global organisation World Central Kitchen was founded by Chef José Andrés in 2010.