The Ideation Zone comprises multilayer plastic and aseptic packaging waste. Credit: MAD.vertise via Shutterstock.

Indian flexible packaging and solutions company UFlex has teamed up with the Indian Institute of Packaging (IIP) in Delhi to enhance recycling awareness, advocate for a circular economy, and drive sustainable packaging innovations.

The collaboration has led to the establishment of the Ideation Zone at IIP Delhi’s campus.

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This interactive space, inaugurated by UFlex sustainability director Jeevaraj Pillai, is designed to educate professionals, students, and the general public on the importance of a circular economy.

Recycled materials such as multilayer plastic and aseptic packaging waste have been used in the construction of the Ideation Zone itself, showcasing the practical application of these principles.

Currently, UFlex recycles plastic waste at its facilities in Poland, Mexico, and India.

The partnership will also see UFlex engaging industry leaders and sustainability experts in a series of workshops and seminars at IIP Delhi.

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These educational sessions aim to provide students with insights into recycling processes, advanced technologies, and the critical role of research and development in sustainable packaging.

Pillai said: “UFlex’s partnership with IIP Delhi is a significant step in promoting the importance of recycling and sustainability. At UFlex, we recognise that education is a powerful tool in driving change within the packaging industry.

“Through this collaboration, we aim to inspire future packaging leaders and professionals to adopt the principles of the circular economy and sustainable innovation, helping to create a more sustainable and responsible future.”