M&S will offer a 25p discount off each meal to customers, who bring their own reusable containers to a Market Place. Credit: Marks and Spencer plc.

UK retailer Marks & Spencer (M&S) has introduced a reusable container incentive scheme at its Market Place counters for the fresh food-to-go category.

As part of the scheme, the retailer will offer a 25p discount off each meal to customers, who bring their own reusable containers to M&S’ Market Place.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The first of its kind in the country, the programme is part of the retailer’s efforts to reduce single-use packaging and encourage a change in consumer behaviour.

M&S Food Technology director Paul Willgoss said: “Our priority is to reduce single-use packaging and ensure any we do use can be reused or recycled, as we work towards our 2022 target for all our packaging to be widely recyclable.

“Food-to-go is a growing market; so finding solutions in this space is an important part of our wider plan. Our Market Place containers are already widely recyclable, but we want to go a step further with the introduction of an incentive to encourage customers to switch to reusable containers.”

Market Place concept offers various hot and cold lunch-to-go options such as rotisserie chicken, fish and fresh salads.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The service is currently available in 23 stores, including London Pantheon on Oxford Street, Newcastle, Norwich and Manchester.

The company also noted that the existing single-use containers at Market Place have been produced from Forestry Stewardship Council (FSC) certified cardboard and are widely recyclable.

M&S has been offering a 25p incentive for hot drinks served in reusable coffee cups as part of an initiative introduced last April.

The retailer also has a range of clip storage containers starting at £4 through its Market Place counters to encourage customers to reuse.