UK’s Celloglas launches new box for e-commerce packaging application

UK-based Celloglas has unveiled a range of new luxury boxes under its Mirri brand for the e-commerce packaging sector.

Created using Celloglas’ board-to-board laminator, the new Mirri Wow Pack offers additional protection to the product packed inside during transportation.

It also incorporates a tear-off section trevealing an adhesive strip allowing customers to easily re-package returns.

Celloglas Mirri development manager Mark Askham said: “Consumers are expecting more than the standard brown cardboard box from omni-channel retail now – it really is time to up the anti.

“The Mirri Wow Pack looks like an ordinary brown box from the outside (ideal for security) but inside boxes are lined with eye-catching Mirri for a luxurious unboxing experience, which can be created bespoke to the client’s needs.

“It’s a very flexible offering and clients can then choose any Mirri products to line their box with, from the colourful range of Mirri H to the dazzling Mirri Stardust.”

The company also noted that brand managers often tend to ignore packaging design, but it works as the most direct touch point and connection with a customer.

Image: New Mirri Wow Pack box. Photo: courtesy of Celloglas.

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