UK-based convenience store operator Co-operative Group (Co-op) is set to introduce a new pizza packaging solution that contains corrugated cardboard.
The new pizza discs have replaced the existing polystyrene packaging solution and been used to pack Co-op’s 17 pizza brands.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The packaging is expected to prevent 200t of polystyrene boards from going to landfill, and create almost 450t of cardboard for recycling annually.
Produced by Stateside, the corrugated boards have a lower carbon impact weighing 20g, which is less than a third of Co-op’s competitors.
Co-operative Group environment manager Iain Ferguson said: “Pizza discs have been high on our priority list for some time, and we’ve been working hard to find the right replacement.
“This change is a major step in our journey to make all of our packaging easy to recycle, and we will be making further announcements on packaging in the months ahead.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataCo-op is also planning to make fully recyclable packaging solutions for its own-brands.
As an immediate measure, the company is aiming to make 80% of its own-brand packaging recyclable by 2020 and has already introduced widely recycled blue plastic for packing mushrooms, and a single plastic material for cooked meat trays.
Co-op will further be shifting from black plastic to card packaging for tomatoes later this year.
