UK-based papermaker James Cropper is planning to launch its new ‘Tailor Made’ paper service at this year’s Packaging Innovations and Luxury Packaging exhibitions to be held in mid-September in London, UK.

The Tailor Made service enables paper solutions to engineered, coloured, converted and embossed from individual fibres to meet a variety of customer requirements.

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James Cropper global packaging director Susan Wilson said: “Creating personalised solutions to brands’ paper requirements has always been at our core but now, with Tailor Made, we’re taking our bespoke service to a new level.

“Being fully immersed in the world of premium and luxury, we know how important it is for brands operating in that sector to stand out and express their individuality through their packaging, and we’re here to work closely with them to facilitate that.”

More than 170 leading suppliers and over 4,000 packaging buyers will participate in the upcoming Packaging Innovations and Luxury Packaging exhibitions.

"With Tailor Made, we’re taking our bespoke service to a new level."

The two-day event will also include a range of seminars and networking events.

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Susan added: “The Tailor Made service allows brands to tell their story through paper and explore the endless creative possibilities presented by such a versatile product.

“We allow clients to focus purely on their vision and let their imaginations run wild – then we bring their ideas to life, utilising the experience, tools and expertise we’ve developed over almost two centuries.

“The result is a truly custom product that perfectly complements and elevates a brand’s offering.”

James Cropper will also showcase its new technical fibre products (TFP) at China Composite Expo, which will begin from 31 August.

Image: New Tailor Made range offers extensive variables, including individual fibres. Photo: courtesy of James Cropper.