The new smart labels added to the recycling containers can be scanned by a mobile app to inform the company when the customers’ waste is ready to be collected. Credit: UPM.

Finnish self-adhesive label materials producer UPM Raflatac has added RafMore smart label solution to its RafCycle recycling process to optimise the waste collection process from its customers.

The smart labels added to the recycling containers can be scanned by a mobile app that tells the company when the customers’ waste is ready to be collected.

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The RafCycle is a cost-efficient waste recycling solution that collects label-release liner waste from UPM Raflatac partners throughout Europe.

“We now give our RafCycle customers unique codes through which we can track the exact amount of waste and give direct feedback via the RafMore mobile application.”

The company has tested the RafMore smart label solution with several RafCycle customers in Denmark and Sweden.

The new solution is expected to use waste material collected from these customers to create new products at UPM Plattling paper mill in Germany, where the paper release liners will be de-siliconised and recycled into pulp and paper.

RafMore will replace the existing manual waste collection process, which required a lot of communication with the customers.

UPM Raflatac Denmark sales manager Claus Søndergaard said: “We now give our RafCycle customers unique codes through which we can track the exact amount of waste and give direct feedback via the RafMore mobile application.

“This helps us to better manage our logistic processes, making the waste collection process more efficient. By doing so, we offer our customers better service and help them to make more sustainable choices.”

Using RafMore, brand owners can turn ordinary product labels into smart packaging.

The company has a customer base of more than 100 for the RafCycle recycling solution globally.

One of its customers, Xellia Pharmaceuticals, adopted the RafCycle programme and entered into a circular economy solution for their glassine waste.