US-based Evogen Nutrition has unveiled new packaging for its range of high-end sports nutrition products.

Designed to strengthen its shelf presence in the nutraceutical market, the new packaging includes tactile doming, innovative and proprietary design elements, as well as high-end materials.

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Featuring a streamlined and improved design, the new packaging also complies with various regulatory requirements worldwide.

The rebranding activities of Evogen’s entire sports nutrition portfolio are expected to be completed by the middle of this year.

Evogen Nutrition CEO Hany Rambod said: “Like any great athlete, a brand must evolve. In 2008, I launched Evogen with one product.

"With the new blueprint concept, Evogen offers you not only the products, but the tools necessary to take your physique to new levels."

“Now its time for the next evolution of the brand. With the new blueprint concept, Evogen offers you not only the products, but the tools necessary to take your physique to new levels.”

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Evogen currently provides supplement products to serve various categories of an active lifestyle, including muscle building, weight loss and general fitness.

The company has also launched a new thermogenic powder, Lipocide IR, in line with its strategy to expand into the global supplement market.

Other solutions offered by the company include IsoJect, Carnigen and AminoJect.

Image: Evogen Nutrition’s high-end sports nutrition product range. Photo: courtesy of Evogen Nutrition.