US-based grocery store Whole Foods Market has received a new alternative packaging solution for its Tortilla Chips product.

Last year, officials from Whole Foods Market approached India-based flexible packaging company Ulflex to design and develop a packaging solution for its product.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The existing multi-layer kraft paper institutional bags had reportedly failed to protect the chips from oxygen and moisture.

In order to address this issue, Uflex engineers designed and developed a three-layer, 12.5μm coated polyester / 18μm BOPP (both sides treated) / 35μm polyethylene packaging structure as a 3D flat bottom pouch.

The company said that polyester offers an excellent barrier from oxygen and also exhibited a good thermal resistance owing to its high melting temperature of 150-160°C.

"We are getting more and more enquiries from Tortilla and other snacks brands in the US that are still using conventional paper packaging."

Uflex joint president packaging (global exports) Anup Sachdeva said: “The new pouches are now on the retail shelves and I am given to understand from the client that the response has been terrific.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“The matte finished paper-like pouch perfectly lives up to the image and ethos of the organic food packed inside. More importantly the inks that we have used in the converting process are Toluene and MEK-free, further emboldening the brand image in the organic space.

“We are getting more and more enquiries from Tortilla and other snacks brands in the US that are still using conventional paper packaging. We are very hopeful of more business transactions fructifying in the near future.”

The company further added that the transformed packaging has increased the shelf life of Tortilla chips to 90 days and opening the pack is convenient for consumers.

Image: Uflex offers new packaging solution to the US-based Whole Foods Market for its Tortilla Chips product. Photo: courtesy of Uflex.