Lorraine Wilson has 33 years’ experience in retail packaging. Credit: Choreograph via Getty Images.

Valpak has hired retail packaging expert Lorraine Wilson to enhance the company’s support for businesses implementing data-driven packaging choices.

Valpak runs what is reportedly the largest environmental compliance scheme in the UK. Its services include international compliance, data insights, and recycling services for more than 2,000 clients including Aldi, Tesco and ASOS.

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Working with Valpak’s consulting team, Wilson will map clients’ current practices to establish their processes and packaging use – including sourcing – and determine product protection needs.

Wilson commented: “With the arrival of Extended Producer Responsibility (EPR) and Plastic Packaging Tax, businesses face new challenges to find more sustainable options for packaging. To Valpak’s services I will add in-depth knowledge of retail systems, material properties and the performance demands placed on packaging.”

Valpak head of consulting James Skidmore added: “We already help businesses identify ways to reduce costs under EPR, meet net-zero targets and identify new formats and materials. With Lorraine onboard, we can help them to implement changes that promote circularity, meet environmental targets, while also addressing packaging performance.”

The organisation now aims to look for ways to re-engineer packaging to reduce waste, improve product protection and design for operational efficiency.

Valpak is a Reconomy Group company. Reconomy Group is a tech-led provider of services to enable the circular economy and aid business ESG practices. The sectors it serves include retail, hospitality, leisure and manufacturing.