Waitrose

UK supermarket giant Waitrose has selected SIG Combibloc’s heat-resistant combisafe carton pack for its Passata range, which previously used glass jars.

Instead of a 680g glass jar, the firm’s Passata with Basil, and Passata with Garlic and Onion products will now come in 500ml combisafe carton packs.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The pack features SIG Combibloc’s flexible filling technology with an opening at the top that is sealed ultrasonically.

This makes the carton pack easy to open and can reduce wastage of food by facilitating easy pouring and spooning, which ensures that all the content can be removed.

"Switching to SIG Combibloc’s combisafe carton pack means we can now offer our discerning customers a lighter long-life alternative."

Waitrose category manager for the initiative John Vine said: "Switching to SIG Combibloc’s combisafe carton pack means we can now offer our discerning customers a lighter long-life alternative, which also guarantees first-class quality and product protection from our stores to kitchen cupboard storage."

The rectangular shape of the carton pack can also ensure storage efficiency for the manufacturers and retailers, SIG Combibloc claimed.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The shape can fill up the available space on supermarket shelves around 30% better than food metal cans and also deliver high-visual impact.

Vine added: "The carton pack’s impact on the environment will also be an important factor both to Waitrose and our environmentally aware customers.

"The low weight of the carton pack, due to resource-efficient use of raw materials, plus the excellent environmental performance of the unprocessed cardboard, are major factors in why the combisafe carton pack has the best environmental performance."

Image: The carton pack’s rectangular shape and opening at the top offer storage efficiency and ease of use. Photo: courtesy of SIG Combibloc.