Brand design consultancy bluemarlin has completed work on new cereal range Love Fibre for UK-based weight loss organisation Weight Watchers.
The company was responsible for designing and developing the packaging and naming the new range, that indicates Weight Watchers’ entry into breakfast cereals.
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The new packaging shows the Weight Watchers logo before morning light, and a portion of cereal presented in a white bowl. Appetising photography of natural ingredients alongside the product aims to add taste appeal while conveying reassurance and the feeling of abundance.
Vibrant-coloured tablecloths differentiate between variants in the range, while Weight Watchers’ signature blue colour reinforces the equity of the brand in weight management.
Weight Watchers marketing manager Rebecca Egan said: "The optimistic aesthetic of the pack with its appetising photography appeals to anyone looking for a positive way to begin their day, not just those watching their weight."
The cereal was created in alliance with Weetabix.
Image: bluemarlin’s newly designed packaging for the Weight Watchers cereal range Love Fibre. Photo: courtesy of bluemarlin.
