Packaging Gateway

Daily Newsletter

09 August 2023

Daily Newsletter

Alder Packaging partners with WWP Beauty

The sustainable beauty packaging provider aims to promote eco-consciousness within the industry.

Los Angeles-based Alder Packaging has collaborated with WWP Beauty, formed from two manufacturing facilities recently purchased by AMPAC.

The alliance aims to create a factory direct pipeline for sustainable packaging to Alder’s expanding customer base and to accelerate innovation within responsible packaging manufacturing.

Alder has also expanded their team for West Coast and East Coast sales in the US.

Alder CEO Jerome Fraillon commented: "It is an immense honour to support WPP’s customers through this transition and embark on this journey together. We are committed to delivering environmentally-friendly packaging solutions for all ongoing and upcoming projects."

In early 2023, Alder partnered with Axilone Group, a luxury cosmetic packaging company, to leverage its industrial footprint in Europe and China.

The company was founded in 2022, offering sustainable packaging across all product formats and brands of any size.

Sustainable beauty packaging is an area of rapid industry innovation, with major focus on refillable products.

Recent years have seen beauty packaging recycling schemes being launched by M&S and John Lewis.

Beauty Kitchen founder Jo Chidley previously told Packaging Gateway that “Packaging has always been a secondary concern within [the beauty] industry, which has been driven by marketing rather than corporate social responsibility or a sustainability team.”

GlobalData finds that most consumers agree they are more loyal to brands that support environmental matters, creating an incentive for beauty brands to align with sustainable principles to attract and retain a loyal consumer base.

Generative AI remains an untapped potential across the consumer industry

GlobalData estimates the total AI market will be worth $909 billion in 2030, growing at a CAGR of 35.2% between 2022 and 2030. The consumer goods, foodservice, and packaging sectors are undergoing digital transformation, accelerated by the COVID-19 pandemic and changing consumer preferences. AI can help companies operating in these sectors by significantly reducing costs and production times. In Nestlé's 2022 full-year results, the company announced a renewed focus on digitalization to drive growth. Financial and reputational pressures associated with supply chain disruptions and sustainability concerns are also driving interest in the digitalization of supply chains. Data science and ML are strong investments across all areas. However, the sectors cannot stop at AI-powered data analytics applications. They must also explore computer vision (CV), smart robots, AI sensors that automate manufacturing and distribution logistics, and generative AI tools that increase efficiency across corporate departments and customer service operations and enable innovation in product design. For the most part, the consumer goods, foodservice, and packaging sectors will not play a significant role in creating and developing AI hardware or platforms. Instead, these sectors will help scale up the adoption of AI technologies, such as CV, conversational platforms, and smart robots. This adoption will be driven by the financial benefits and potential cost savings AI automation delivers across global supply chains.