Cosmetic packaging company APackaging Group (APG) has introduced a novel Integrated Brush tube to its skincare packaging portfolio.

The new packaging design merges a precision applicator with a blending brush for skincare and makeup products, as per information in a press release posted on EIN Presswire.  

This innovation aligns with APG's dedication to advancing packaging solutions within the beauty and personal care industry. 

APG communication director Hannah Palese said: "The Integrated Brush is a game-changer for skincare routines. Our goal was to create a packaging solution that enhances the user experience by making product application more precise and convenient. We're thrilled to offer a tool that meets these needs." 

APG, founded in 2019, has collaborated with brands such as P&G, Sephora, Lush, Unilever, Estée Lauder, Colgate, Johnson & Johnson, Walgreens, and Victoria's Secret.  

The company has an annual production capacity of more than 600 million pieces and maintains a low minimum order quantity of 10,000 pieces, making its products accessible to brands of various scales.  

It offers customisable options in colour, deco, and finish. 

The Integrated Brush tube offers a 20ml capacity and is compatible with multiple decoration techniques, including hot-stamp, silk-screen, and other options for both gloss and matte finishes. 

APG, a women-owned business, says it is committed to sustainability and eco-friendly practices.  

In June this year, APG achieved the EcoVadis Sustainability Platinum rating, placing the company among the top 1% of businesses assessed by EcoVadis for its environmental and social responsibility efforts.