APR expands recognition programme for sustainable packaging

The APR's programme was previously limited to PET-based materials.

Luke Martin July 25 2024

The Association of Plastic Recyclers (APR) has announced the completion of its Preferred Design Recognition (PDR) programme, making it easier for brands and manufacturers to identify and utilise recyclable packaging.

The programme provides formal recognition for polyethylene terephthalate (PET), high-density polyethylene terephthalate (HDPE), and polypropylene (PP) packaging or components that meet the APR’s rigorous recyclability standards.

Previously limited to PET packaging, the PDR programme has been expanded to include HDPE and PP packaging constructs, aligning with the APR Design Guide for Plastics Recyclability.

This comprehensive approach ensures that packaging solutions are compatible with North American recycling systems.

“This marks the end of a 15-month effort, spanning all APR Technical Committees, to fully align the PDR Pathway with the APR Design Guide,” said Ruben Nance, the APR's programme director for PDR.

“The APR Design for Recyclability Recognition Program now provides appropriate pathways for manufacturers and converters to reliably assess the recyclability of their PET, HDPE, or PP packaging components, as well as creating a resource for brands to easily find recyclable packaging options.”

The APR’s Library of Recognized Solutions has also been enhanced with search, sort, and filter capabilities, making it a valuable resource for brand and retailer procurement teams.

This tool simplifies the process of finding recyclable packaging options that meet specific criteria.

“The successful rollout of this programme comes at a pivotal time as companies prepare for extended producer responsibility (EPR) policies in multiple [US] states, compliance with California’s SB343 Truth in Labeling law, as well as other commitments, including the US Plastics Pact,” added Steve Alexander, president and CEO of the APR.

The APR Design for Recyclability Recognition Program offers multiple pathways to achieve recognition, all of which adhere to the highest standards for recyclability.

By providing third-party validation, the programme helps brands build trust with consumers and contributes to a more circular economy for plastics.

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