Aptar Beauty, a global dispensing systems provider, has provided its Sensea fragrance pump for Guerlain's innovative alcohol-free fragrance, La Petite Robe Noire L’Eau Rose.
The Sensea pump is known for its gentle actuation, forms part of Aptar Beauty's VP4 fragrance spray pump range.
It integrates VP4 cartridge, which is designed for gentle actuation with a High Definition Spray (HDS) insert technology.
Aptar Beauty's Sensea pump is designed to deliver a fine and homogeneous spray over a wide, 60° angle, ensuring a pleasurable user experience.
The collaboration for L’Eau Rose focused on maintaining the sensory experience of the original fragrance while preserving its olfactory identity.
The pump's HDS technology and soft actuation are key to making the act of dispensing the fragrance as enjoyable as the scent itself.
Anodised in silver, the pump and collar are produced at Aptar Beauty's facility in Normandy, France, which is renowned for crafting prestige fragrance dispensing systems.
Sensea is part of a portfolio designed to accommodate the fragrances of the future, including water-based and alcohol-free formulas, catering to the clean beauty movement.
This portfolio also features Precious INUNE, HDS INUNE, and Aqua Silk, each designed to meet the demands of evolving beauty trends.
The limited edition La Petite Robe Noire L’Eau Rose is composed of 92% natural-origin ingredients.
Aptar Beauty has been a long-standing dispensing partner for Guerlain, with the Sensea range also being utilised for the brand's “L’Art & La Matière” fragrance collection.
Aptar Beauty EMEA key account manager Anne Dupé said: “At Aptar Beauty, we provide advanced dispensing solutions to fit the next generation of fragrances, including the alcohol-free formulas now emerging on the market.
“Sensea offers that perfect balance between high performance and an enhanced user experience. The winning combination of a high-definition spray and gentle diffusion makes Sensea ideally suited for Guerlain’s La Petite Robe Noire L’Eau Rose.”
In June 2024, cosmetics company Lancôme incorporated Aptar Beauty’s Classic INUNE fragrance pump for its new refillable bottle for its Idôle Eau de Parfum.
