Avocados From Mexico has entered into an exclusive partnership with national supermarket chain Sobeys to introduce new packaging in the Québec and Maritime provinces of Canada.  

Sobeys’ brands include IGA, Marchés Tradition, Bonichoix, and more. 

Starting this month, Avocados From Mexico will roll out its new packaging in more than 300 supermarkets throughout the two Canadian provinces. 

Avocados From Mexico will introduce the new packaging featuring AvoGlow colour, a unique hue officially developed by Pantone.  

The packaging's design serves as an informative tool for consumers. 

Each package is designed to educate with tips on preserving and ripening avocados and includes a QR code directing to recipes.  

This initiative addresses the issue that more than 37% of surveyed consumers hesitate to purchase avocados due to unfamiliarity with the fruit.  

Avocados From Mexico international markets marketing head Miguel Barcenas said: “Avocados From Mexico is dedicated to supporting innovative in-store initiatives aimed at enhancing the customer experience and introducing consumers to new ways of enjoying avocados.

"We thank Sobeys for their commitment to elevating consumer experiences by exclusively displaying our bags, exemplifying their dedication to providing exceptional offerings.”  

Last month, UK supermarket group Tesco initiated a trial to use laser etching on avocados instead of sticking them with plastic labels.