Berry Global, a leader in sustainable packaging solutions, has introduced the Domino bottle, a fully recyclable and customisable option for brands in the beauty, home, and personal care sectors.
The 250ml rectangular bottle boasts a 75mm front panel and customisable side panels, allowing for 360-degree brand messaging and graphics.
This maximises shelf presence and creates a unique consumer experience.
Additionally, distinctive textures can be embossed or debossed on the product's sides for a tactile element.
Made from high-density polyethylene (HDPE), the Domino bottle is fully recyclable in regions with compatible collection programmes.
It features a versatile neck that accommodates various caps and closures, including Berry's recently launched Wave2cc all-plastic dispenser.
The rectangular design also optimises stacking efficiency, minimising wasted space during storage, transportation, and on retail shelves.
Berry Agile Solutions, specialising in rapid sample delivery, cost-effective customisation options, and low minimum order quantities, will handle Domino bottle distribution.
This ensures brands can stay ahead of consumer trends and quickly adapt their packaging as required.
“In a retail environment where consumers are influenced by how brands are presented on-shelf, impactful packaging and graphic design is critical,” said Joe Horton, sales and marketing director at Berry Agile Solutions.
“We want companies to be able to easily create eye-catching designs in line with their own brand objectives. Domino helps brands quickly respond to current consumer trends and create the ‘Wow’ factor at lower cost.”
This highlights Berry Global's commitment to providing innovative and sustainable packaging solutions that cater to the evolving needs of brands and environmentally conscious consumers.
In April this year, Berry Global published its 2023 Sustainability Report, highlighting significant progress made on its Impact 2025 strategy.
The company claimed that 86% of its fast-moving consumer goods packaging is now reusable, recyclable, or compostable.
It also successfully reduced its scope 1 and 2 greenhouse gas emissions by 26% compared to 2019, surpassing its target of a 25% reduction by 2025.
