North American company Better Battery Co. (BBCo.) has announced the launch of plastic-free packaging for all its products.

Claimed to be the world's first carbon-neutral alkaline battery company, BBCo. said it has differentiated itself from traditional battery brands by focusing on reducing plastic waste.

BBCo. stated that it offers seven small-pack stock-keeping units (SKUs) that are not only plastic-free but also feature Forest Stewardship Council (FSC)-certified packaging.

The new packaging is 100% recyclable and reusable, designed specifically for battery storage.

In addition to its small packs, BBCo.’s offerings include a kit line that is fully recyclable.

Furthermore, each kit features access to a prepaid shipping label to send used batteries for recycling.

BBCo co-founder Jaclyn Byles said: “As a company, we are committed to pushing the battery industry forward with truly sustainable solutions.

“Now, in addition to being the first certified carbon-neutral battery, and our unique built-in recycling programme for our kit line, we are demonstrating this commitment to sustainability through being the first [battery company] to introduce 100% plastic-free packaging across our entire product line.

“We are excited to partner with retailers who share our vision of reducing waste and making sustainable products the new standard.”

Last month, Energizer Holdings, a US-based producer and supplier of primary batteries, launched packaging for its products that was both recyclable and plastic-free.

The company announced that its new paper-based packaging, designed to improve the consumer experience and retail displays, will launch at Walmart stores in the US next month, with a wider rollout planned for later in the year.