BOBST North America has revealed plans to open its new Competence Center in Atlanta, US, on 15-16 April 2024. 

The centre is designed to serve as a hub for showcasing BOBST's advanced solutions to converters and brand owners in the US market. 

The new Atlanta facility will be approximately five times larger than the company’s previous demo centre in Alpharetta, Georgia, US.

It will feature a range of BOBST's advanced technologies, including flexo, digital, and all-in-one printing, as well as laminating solutions for flexible packaging and labels. 

The facility in particular will spotlight the VISION CI flexopress and the NOVA SX 550 solventless laminator, which together offer a fully optimised workflow for flexible packaging to serve as 'one complete solution', according to the company.

In addition, the centre will showcase the company's digital printing capabilities with the DIGITAL MASTER 340 and the recently introduced DIGITAL EXPERT 340 label press. 

Visitors will also be able to explore BOBST Connect, claimed to be an essential tool for productivity optimisation that provides access to the company’s comprehensive ecosystem of digital services.  

The company stated that the planned opening of its new Competence Center highlights its commitment to US customers by offering a space to view, understand, and evaluate its printing and converting solutions. 

BOBST CEO Jean-Pascal Bobst said: “Printers and brand owners in North America will have the opportunity to experience BOBST’s industry vision of shaping the future of the packaging world at the new Competence Center.  

“This new state-of-the-art facility will not only be the ideal environment for customers to conduct trial runs and laboratory analyses, but it will also foster innovation and serve as the perfect setting for collaboration with leading industry partners.” 

In December 2023, BOBST delivered its BOBST Master M5 Flexo press to Skanem Interlabels Nairobi.