French spirits producer Calvados Boulard has revealed a new packaging design to celebrate the brand's 200th anniversary.

The company highlighted that its new packaging design reinterprets the principles of elegance and tradition.

It also stated that every detail has been carefully refined, including the use of gold and the white branded square, which has been a symbol of Boulard since the 1970s.

The matte black neck resembles the frosted Boulard bottles of the past and creates a contrast with the golden liquid.

To further elevate the bottle's appeal, the packaging introduces a refined colour palette for each expression, highlighting its distinct character.

Boulard Calvados is said to source its apples from Normandy, France, which are then pressed and distilled using traditional pot stills.

The product is double distilled in the Pays d'Auge, an area with a heritage spanning generations. The spirit can be consumed either neat or in a cocktail, according to the company.

Spirit France Diffusion is the parent company of the Boulard Calvados brand.

Spirit France Diffusion CEO Serge Der Sahaguian said: “We are proud to introduce this captivating new packaging, to mark the brand's 200th anniversary.

“This thoughtful redesign is a testament to our commitment to see Boulard Calvados thrive for another 200 years.”