Brazilian consumers' perceptions of food packaging have evolved significantly in recent years. This shift is driven by a growing awareness of environmental concerns, health considerations, and changing lifestyle patterns.
In a comprehensive report titled "Percepção do consumidor com relação à embalagem de alimentos: tendências" (Consumer’s perception of food packing: Trends), researchers delve into the changing landscape of food packaging preferences among Brazilian consumers.
One of the central themes highlighted in the report is the increasing importance of sustainability in food packaging. Brazilian consumers are becoming more conscious of the environmental impact of packaging materials and practices.
They are actively seeking products with eco-friendly packaging, which includes materials that are biodegradable, recyclable, or made from sustainable sources.
The report found that 78% of surveyed consumers expressed a preference for products with environmentally friendly packaging. This figure underscores the growing influence of sustainability in shaping consumer choices.
To meet this demand, many food manufacturers in Brazil are now adopting eco-friendly packaging materials and emphasising their commitment to environmental responsibility in their marketing campaigns.
These are essential elements of the Brazil packaging market which was valued at 191.7 billion units in 2022 and is anticipated to register a CAGR of more than 2% during by 2027.
Health and safety concerns
In addition to sustainability, health and safety considerations are driving changes in consumer preferences. The report reveals that Brazilian consumers are increasingly concerned about the freshness and quality of the food products they purchase.
They expect food packaging to play a critical role in preserving these attributes.
Food safety features, such as tamper-evident seals and airtight packaging, have gained prominence among consumers. 64% of respondents in the survey expressed a preference for products with packaging that ensures the product's integrity and freshness.
This indicates that consumers are willing to pay a premium for packaging that offers these benefits.
Convenience and accessibility
With busy lifestyles becoming the norm, convenience is another factor driving consumer choices in food packaging.
The report highlights that 58% of consumers prioritise packaging that makes it easy to consume or transport food products. This includes features like resealable bags, single-serve packaging, and packaging that facilitates eating on the go.
As a result, food manufacturers are rethinking their packaging designs to cater to the needs of consumers who seek convenience and accessibility. Innovative packaging solutions that align with modern, fast-paced lifestyles are becoming increasingly prevalent in the market.
Consumer-driven trends
Ultimately, the report on consumer perception of food packaging in Brazil underscores the shifting landscape of consumer preferences in this dynamic industry. Sustainability, health, and convenience have emerged as key drivers influencing packaging choices.
Manufacturers are responding to these trends by adopting eco-friendly materials, enhancing food safety features, and designing packaging that aligns with the on-the-go lifestyle of modern consumers.
As sustainability continues to gain importance in the minds of consumers, it is likely that food packaging practices will continue to evolve. Manufacturers that stay ahead of these trends and prioritise consumer preferences are well-positioned to succeed in an ever-changing market.
Brazil will continue to be an investment hotspot for packaging companies such as Novelis, Duravant, and SIG.
