Cheerios, a Nestlé multigrain breakfast cereal brand, has unveiled new packaging design to highlight its key nutritional attributes of its product range.  

The refreshed packaging emphasises the brand's taste and the cereal's high-fibre content, free from artificial colours and flavours and multigrain composition, catering to health-conscious consumers. 

Made with oats, wheat, and barley, both the Multigrain and Honey cereal variants are enriched with seven vitamins and two minerals, calcium and iron. 

The new packaging also underscores Cheerios' commitment to providing a healthful breakfast alternative.  

The updated packs of Cheerios will be available in all major UK grocery and convenience retailers starting from September 2024. 

The packaging revamp is part of a larger campaign initiated by Cheerios that includes a digital media strategy.  

This campaign leverages broadcast video on demand, YouTube, and social media platforms, with TikTok being a significant focus, to enhance brand recognition and position the cereal as a nutritious and tasty breakfast choice. 

Nestlé breakfast cereals are produced by a joint venture between Nestlé and General Mills, Cereal Partners. 

Cereal Partners UK marketing head Sarah Fordy said: “The revamping of the Cheerios packaging highlights the iconic brand’s values, its nutritional attributes and delicious taste. The redesign of this family favourite cereal reinforces our commitment to consumers who want a wholesome breakfast option that does not compromise on taste.”