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16 January 2025

Daily Newsletter

16 January 2025

Cirkla launches sustainable MAP trays in US

The company plans to deliver millions of units of the trays starting from February 2025.

Umesh Ellichipuram January 16 2025

Cirkla, a provider of sustainable packaging solutions, has launched its moulded fibre modified atmosphere packaging (MAP) trays in the US market.

The company noted that these trays were created using its proprietary technology and are designed to serve as a sustainable alternative to traditional plastic MAP trays, boasting a reduction in plastic content by 85%.

MAP trays are commonly utilised for preserving the freshness and extending the shelf life of perishable foods such as meat and frozen items. Traditionally, these trays have depended on plastics such as polyethylene terephthalate (PET) and polypropylene (PP). 

However, Cirkla's fibre-based MAP trays are manufactured from renewable plant fibres, including sugarcane bagasse. The trays also feature a patent-pending easy-peel liner that ensures the trays can be recycled within paper streams.

The company asserts that these MAP trays maintain technical performance comparable to plastic trays, offering increased rigidity, seal strength, and advanced oxygen and water vapour barrier properties.

Cirkla has designed the trays for seamless integration into existing packaging processes, enabling brands to switch to sustainable packaging without incurring additional capital costs.

With a commercial-scale production capacity already established, Cirkla is poised to cater to global market demands, with plans to deliver millions of units beginning next month.

The company also stated that it had completed trials of the solution with prominent meat packers and processors in the US, showing positive results in extending the shelf life of products such as beef, pork, poultry, and seafood.

Cirkla’s portfolio features solutions such as the newly launched MAP trays, as well as compostable coffee capsules, dairy tubs, and ready-meal containers.

Cirkla Sales vice-president Glenn Divers said: “With the launch of our fibre MAP trays, we are redefining the possibilities of sustainable packaging.

“Our technology ensures that brands can transition seamlessly from plastic to fibre, addressing the challenges of performance, cost, and scalability.”

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