Carbonated drinks manufacturer The Coca‑Cola Company has revealed its plans to launch 100% recycled plastic bottles across Canada.

From early 2024, all 500ml sparkling beverage bottles offered by the company will be made of 100% recycled plastic, excluding these bottles' caps and labels.

The new bottles will be manufactured by family-owned Canadian business Coke Canada Bottling at its facilities in Brampton, Ontario; Calgary, Alberta; Lachine, Quebec, and Richmond, British Columbia.

The launch of these 100% recycled plastic bottles follows after Coca‑Cola Canada rolled out its 100% recycled plastic-made DASANI bottles in the country last year.

Coca‑Cola North America Sustainability vice-president and general manager Kurt Ritter said: “We hope that transitioning our 500ml sparkling portfolio to 100% recycled plastic will increase the amount of high-quality, food-grade, recycled plastic available in Canada and, ultimately, enable us to offer more of our brands in this sustainable format.”

The transition to 100% recycled plastic bottles is in line with the company’s ‘World Without Waste’ target, which seeks to leverage at least 50% recycled content in its packaging by 2030 and to significantly reduce virgin plastic usage.

The move is expected to prevent 7.6 million pounds of new plastic from being produced in 2024 alone while also reducing approximately 7,000 tonnes of carbon dioxide emissions annually.

All the company’s 100% recycled plastic bottles will feature the 'Recycle Me Again' message to further remind its consumers.

Coca‑Cola Canada Bottling CEO Todd Parsons said: “We’re on a journey to be the leading beverage partner in Canada, and one of the ways we’re doing that is by earning our social license to operate by driving a circular economy for our packaging.

"Every one of these 100% recycled plastic bottles represents meaningful progress on that journey.”

Coca-Cola has also partnered with American pizza restaurants across various states to promote its recycled plastic bottles.