Packaging designer and manufacturer Colpac has launched a new website designed to provide a 'seamless user experience, improved functionality, and an eye-catching, image-led design'.
One of the site's key features is a packaging selector that aims to simplify and support the decision-making process for customers.
Extensive product range and industry knowledge
The new website serves as a comprehensive platform where customers can find Colpac's extensive product range, sustainability expertise, design capabilities and wealth of packaging industry knowledge.
This consolidation enables customers to access all the necessary information in one place, making it easier to make informed choices.
The website introduces a packaging selector that allows customers to filter Colpac's entire stock range based on specific attributes such as sustainability, usage, or shelf-life. Customers can conveniently view all packaging options that meet their exact needs by selecting their requirements.
For example, customers can filter for recyclable, FSC and microwave options to find packaging that meets these criteria.
Alternatively, customers can browse various categories like sandwich, chilled, or hot food-to-go packaging. To further narrow down the choices, visitors can use sub-category filters based on specific product attributes.
Targeting enhanced user experience
The new website aims to enhance the user experience by providing focused product pages. These pages include an overview and an intuitive comparison table, allowing customers to easily compare shapes and sizes during the selection process. Furthermore, alternative product suggestions, resources and case studies are provided to offer additional information and support to users.
The case studies featured on the website showcase Colpac's bespoke food packaging solutions, highlighting the company's innovative product functionality and creative print designs.
In addition, a new FAQs area allows visitors to quickly find answers to their questions about Colpac.
Accessible sustainability credentials
Recognising the growing importance of sustainability in the packaging industry, the website prominently showcases Colpac's commitment to sustainability and circularity. Visitors can access clear recycling information through product pages, helping consumers understand how to dispose of food packaging properly.
Colpac's Head of Marketing & Product Kate Berry said: "We are thrilled to launch our new website to support our customers. Its design brings together our offering beautifully, and its enhanced functionality makes finding the right packaging easier than ever."
With the launch of its new website, Colpac aims to simplify the packaging selection process, provide an improved user experience, and highlight its sustainability initiatives, ultimately serving its customers more effectively.
