UK-based packaging company Coveris has announced that it is providing a new packaging solution for the plant-based food-to-go business Pollen + Grace’s fresh salads range.
Marking a collaborative effort of Coveris and Pollen + Grace, the new packaging features sustainably sourced board sleeves, along with square kraft bowls that have a coating of polyethylene (PE) to ensure that no moisture can enter the product.
The lids of this newly introduced pack are made of clear mono-recycled polyethylene terephthalate (rPET), which contains at least 30% of recycled content.
This packaging solution is claimed to improve the shelf stability of Pollen + Grace’s fresh salads products while also effectively communicating the brand’s value and correct nutrition information to its customers.
In addition, Pollen + Grace’s salads now have "eye-catching" and "easily stackable" packaging.
This will allow Pollen + Grace’s salad range to stand out on the supermarket shelf, enhancing its brand presence.
Meanwhile, the stackable concept will allow the company to boost its product visibility and further ensure that customers can easily identify and engage with Pollen + Grace’s salad range.
Coveris food-on-the-move sales director Paul Robertson said: “We are delighted to partner with Pollen + Grace to develop a vibrant and eye-catching packaging solution that is visually impactful on the shelf.
“Complementing the salads’ quality and freshness, Pollen + Grace’s new packaging conveys the vibrancy of their ingredients and brand values excellently.”
Pollen + Grace leveraged Coveris’ expertise in print to implement colour management and modifications to maintain premium colour standards on the salads’ board sleeves.
Pollen + Grace’s head of operations Rosanna McCallum said: “We have spent years perfecting our salads, and we are delighted to now be able to deliver against a long-running promise of ours: to use new recyclable packaging together with recycled content, building a circular economy for our packaging.
“Our products have never looked better on the shelf, and we are so proud of the recyclability credentials the packaging solution offers as part of our wider brand mission to help people eat better.”
