Pakistani packaging solutions provider Custom Box Pro (CBP) has announced a strategic alliance with EcoShell, a fellow provider of sustainability solutions.

The collaboration is expected to combine the strengths of both companies to offer innovative solutions that support businesses in meeting their environmental goals.

CBP offers customised packaging solutions tailored to the evolving needs of its customers.

Through its partnership with EcoShell, CBP will enhance its commitment to sustainability by integrating EcoShell's patented GEX biocalcium technology.

Derived from eggshells, this technology is claimed to reduce plastic usage by up to 50% and carbon emissions by up to 70%, enabling businesses to comply with strict environmental regulations without compromising on product quality or design.

EcoShell boasts a global presence with facilities in Taiwan and North America, which will complement CBP's broad market reach.

CBP CEO Shireen Rizvi said: “At Custom Box Pro, we recognise that packaging serves as both a product’s introduction and a reflection of a company’s values.

“Through our partnership with EcoShell, we’re taking a bold step toward redefining packaging standards, delivering solutions that prioritise sustainability while enhancing the customer experience.”

The partnership is expected to provide clients with certified recyclable options that adhere to changing regulatory standards and market expectations, promoting the widespread adoption of green practices among businesses of all sizes.

EcoShell CEO Andrew Bliss said: “EcoShell is proud to partner with Custom Box Pro, a company that shares our unwavering commitment to innovation and environmental stewardship.

"Together, we aim to set new benchmarks for sustainability in packaging and help businesses meet their ecological commitments with confidence.”