DS Smith has developed a fully recyclable sustainable solution for sushi brand EAT HAPPY to replace its disposable plastic sushi trays.
Designed to be water and grease-repellent, the new trays protect and preserve the product within.
The tray and its lid are made from natural and renewable raw materials using corrugated cardboard.
Smith said that the project used its Circular Design Metrics approach, meaning the trays are expected to save more than 1,250 tonnes of plastic annually.
In a press statement, Smith said: “Using Circular Design Metrics, we evaluate and tailor a unique solution against a formula of eight set criteria inclusive of recyclability, renewable materials, and supply chain optimisation.”
The new sushi trays are planned to be made available in a wide range of shapes and sizes to appeal to consumers.
EAT HAPPY CEO Florian Bell said: “We spent a long time working on a new, more sustainable packaging solution that meets the stringent requirements for our products. We’re delighted that, with DS Smith’s help, we can now finally launch packaging that does just that.
“The new innovative packaging solution will allow us to meet our retail partners’ and customers’ increasing demand for more environmentally friendly packaging. But it also means we as a company can help protect the climate and the environment.”
