Sustainable packaging company DS Smith has teamed up with home appliance company Versuni to launch a packaging solution for the new Philips Baristina coffee machine.  

Designed to be both recycled and recyclable, the fibre-based packaging features no plastic bags within the box.  

The solution offers corrugated buffers with an anti-scratch coating to protect the product.  

The design aims to enhance the unboxing experience, with the coffee machine centrally displayed and surrounded by bold visuals and artwork. 

The packaging's performance was assessed using DS Smith's Circular Design Metrics (CDM) tool, which rates the impact of packaging designs on various sustainability indicators, including renewable content, recyclability, and supply chain optimisation. 

This tool helps DS Smith to understand the product's sustainability performance and identify areas for improvement. 

DS Smith Electronics divisional key account manager Thoran Ottens said: “Consumer trends and expectations are fast moving and in keeping with desires for sustainable packaging we designed this product solution with an objective to create a high-end visual impact for the shelf and online.”  

Operating in more than 30 countries, DS Smith is a provider of sustainable packaging solutions, paper products, and recycling services.

Late last month, the company noted it injected more than €50m ($54.2m) into its Portuguese facilities over the past three years, underscoring its commitment to sustainability and innovation. 

In March this year, DS Smith launched Shop.able Carriers, a new line of recyclable and reusable boxes designed to transport groceries.