Éco Entreprises Québec (ÉEQ), a private non-profit organisation, has unveiled its new awareness initiative to improve recycling habits in the Canadian province. 

Dubbed Bin Impact, the initiative seeks to educate the public on the proper sorting of recyclables and the importance of responsible recycling practices. 

ÉEQ is designated the producer responsibility organisation (PRO) for kerbside recycling in Quebec.  

As part of the campaign, ÉEQ is set to be broadcast across local TV, radio, social media, and print platforms, emphasising that only recyclable containers, packaging, and printed matter belong in the recycling bin. 

This initiative is seen as crucial as brand holders, distributors, and marketers in Quebec are tasked with managing kerbside recycling. 

By following the aforementioned best practices for recycling, residents can significantly contribute to the recovery and second life of recyclable materials.  

Concurrently, ÉEQ has released its findings from a recent survey assessing Quebecers' recycling habits.  

The survey, carried out by Leger with 2,100 respondents, reveals that while a high percentage of Quebecers participate in kerbside recycling, only a small fraction consistently verify the recyclability of materials before disposal. 

The survey highlights a gap in recycling knowledge: 86% of Quebecers believe they sort correctly, yet nearly half think plastic toys are recyclable, and 39% incorrectly include plastic chairs.  

Despite this, there is a strong awareness of the importance of sorting, with 93% recognising its significance for the collection system and 89% expressing a desire for more information on proper sorting. 

The reasons for not adhering to proper sorting practices vary, with 53% citing a lack of interest, 35% a lack of knowledge, and another 35% a lack of time.  

These insights underscore the need for educational initiatives such as Bin Impact to address misconceptions and encourage better recycling habits among the public. 

ÉEQ president and CEO Maryse Vermette said: "As the organisation in charge of managing kerbside recycling, we want to raise public awareness of the importance of sorting to improve the quality and quantity of the materials sent to sorting centres.  

“Bin Impact is a positive and engaging initiative to improve the system's efficiency at a time when many questions still remain about what should - or should not - go in the bin."