Fairfood, a German vegan food brand known for its Fairtrade-verified and nut-based products, has adopted Sonoco's GREENCAN packaging solution for its powdered oat drink products.  

The move aligns with Fairfood's commitment to sustainability and supports the brand’s messaging.  

To support its sustainability commitment, the company previously depended on returnable deposit jars for its powdered oat drink. 

However, the company said it faced challenges such as product loss and vacuuming issues with these circular jars.

To address these challenges, Fairfood transitioned to the GREENCAN solution from Sonoco, which proved to be a recyclable alternative, as well as helped to maintain the product’s freshness effectively.  

According to Fairfood founder and managing director Amos Bucher, the GREENCAN solution not only aligns with its sustainability strategy but is also helping the brand stand out among other plant-based milk competitors in the market. 

Bucher added: “We demonstrate, through our close cooperation with Fairtrade producers, that ecological sustainability is a top priority for us. This includes packaging in addition to organic production. 

“We chose GREENCAN for our powdered oat drink because it is made from recycled material and it can be recycled in paper streams. It is also lightweight, resealable and therefore practical for our customers.” 

Sonoco's GREENCAN packaging is composed of 92-98% paperboard and offers a variety of barrier properties.  

It is available in diverse shapes and sizes, catering to different product needs.  

The integrated paper lid feature simplifies the recycling process for consumers, allowing the entire package to be recycled without disassembly. 

Fairfood plans to expand the use of Sonoco's GREENCAN packaging to include four of its products such as its nut-based bolognese and pasta toppings.  

Sonoco Consumer Europe sales manager Bernhard Straub said: “With this new partnership we are excited to embark on a thrilling journey of sustainability and innovation. This strategic collaboration will enable us to reach new heights and tap into an untapped market. The possibilities are endless, and we can’t wait to see what the future holds for Fairfood.”