Gamut Packaging has officially launched, signifying the evolution of MarijuanaPackaging.com into a brand that represents a comprehensive array of packaging solutions, according to the company.

The rebranding effort underscores the company's capability to cater to a broad spectrum of business needs in both regulated and emerging markets. 

The rebrand includes a new logo with a wave in the letter 'M' that reflects the visual colour spectrum.

This design element aims to highlight the company's versatility as a packaging provider. 

The transition to Gamut Packaging also marks the company's expansion beyond the legal cannabis industry, showcasing its commitment to exploring new market opportunities.  

Gamut Packaging stated that its enhanced services, streamlined purchasing process, and focus on compliance ensure that clients can depend on it for end-to-end packaging solutions. 

Gamut Packaging marketing vice-president Selig Ting said: "Our new identity as Gamut Packaging better identifies the breadth and depth of what we offer our customers.  

"We provide a complete range of packaging solutions, from standard stock options to fully customised designs, and we are capable of doing it for a variety of industries. Our name symbolises our capacity to cover the entire spectrum of customer needs - from small startups to large enterprises, and from cannabis to other industries." 

Despite introducing this new brand identity, the company will maintain the same team.  

Under its new name, Gamut Packaging will continue to serve as an advisor and supplier, offering a diverse range of packaging options that address every aspect of the customer journey, from design to logistics and delivery.