The Garden of Europe campaign is investigating sustainable packaging options for European kiwis and apples.

This initiative, co-financed by the EU, reflects a commitment to sustainability, product quality, and consumer needs while adhering to the common agricultural policy (CAP) and the EU’s own environmental goals.

Packaging is said to be a complex issue within the EU, with eco-friendly and biobased options presenting challenges such as high costs and reduced shelf life.

Alternatives to plastic packaging must also ensure product freshness and durability, which is often difficult to achieve.

The specific types of desired packaging for apples and kiwis have not been fully detailed by the campaign, which instead emphasises the need for transparency and scalable solutions.

The Garden of Europe campaign is seen as a work in progress, with European kiwi and apple producers focused on aligning with EU guidelines.

These efforts underscore the sector’s commitment to innovation and responsible development.

Through activities and contact with consumers in target markets such as India and Indonesia, the campaign gathers information to create packaging that is environmentally friendly, attractive, and functional.

The Garden of Europe campaign acknowledges the evolving nature of sustainable packaging, with more work needed to balance costs, logistics, and eco-friendly goals.