US-based company J&J Green Paper (JJGP) has entered into a joint venture (JV) with Indonesian strategic investment company Sintesa Group to develop sustainable coating for paper packaging.

The JV will combine the patented technology of JJGP to develop a production facility of JANUS, an eco-friendly coating used for paper packaging.

The moisture-proof coating was developed by JJGP and is recyclable, biodegradeable, repulpable, and can replace polyethylene which is typically used in traditional paper products.

In addition, JANUS is a biodegradable compound with a sustainable food value chain approach and various applications and advantages that align with Sintesa's philosophy.

JJGP president Rick Bulman said: "Sintesa's commitment to fostering sustainable growth that can benefit people and the planet perfectly aligns with our vision.

"We are excited and ready to create tangible positive social changes in Indonesia and globally by promoting a novel solution to manage the environmental hazards of polyethylene.

"JANUS' versatility will lead to a long list of products that will no longer sit in landfills for centuries. That has always been our goal, and we are confident this venture will make a dramatic environmental impact sooner than consumers think."

JJGP expects the introduction of this sustainable technology in Indonesia will drive development initiatives across the Association of Southeast Asian Nations (ASEAN) region in the coming years.

JJGP aims to establish more advisory partnerships to support its objectives in the US, Asia, and other regions.

Sintesa's head of Business Development Abyasa Kamdani said: "Together with JJGP, we will contribute to the green economy of the ASEAN countries by producing a revolutionary product while helping to support agriculture, manage environmental hazards and create greener jobs through strategic yet responsible investments."