Menasha Packaging Company has bought two Highcon Beam 2 Digital Die Cutting systems for installation at one of its packaging facilities in North America.

Highcon Beam 2 is said to offer a cost-effective and efficient alternative to traditional die-making and setup processes.

It leverages digital technology to enhance responsiveness, provides design flexibility, and comes with the ability to undertake a variety of in-house applications.

The machine is capable of processing up to 5,000 sheets per hour and was created to address the challenges facing folding carton converters and print service providers.

Highcon stated that this deal ‘reflects a close collaboration’ with its US-based go-to-market team and its agent, Sun Automation.

Highcon CEO Shlomo Nimrodi said: “I am excited about Menasha’s focus on modernising their network, and their intent to build a more strategic relationship with Highcon with these efforts.  We hope the result is multiple Highcon systems being installed across Menasha’s production facilities.

“Our partnership with Menasha is recognition once again of the important role that Highcon can play in the evolving and growing paperboard packaging market. I am very proud.”

Menasha Packaging Company is a part of Menasha Corporation, a multibillion-dollar company set up more than 170 years ago with approximately 7,000 employees and 100 facilities across North America and Europe.

In November last year, Menasha Packaging announced the expansion of its operations in the US with a new investment in Mississippi, involving an investment of $79m to expand its existing manufacturing facility in Pelahatchie Industrial Park.

Menasha supports its customers in safeguarding, transporting, and promoting their products. It manufactures folding cartons, corrugated packaging, and display merchandising solutions for more than 2,500 global brands.

The company runs a network of fulfilment centres in North America, facilitating the distribution of its customers' products through various channels, including both physical stores and online platforms.