Daily Newsletter

11 August 2023

Daily Newsletter

11 August 2023

Mondelez and Amcor to invest in Australian plastic recycling plant

Patented liquefaction technology will transform waste plastics into high-quality oil, Mondelez says.

Henry Mathieu August 10 2023

Mondelez International has invested in a recycling technology business in Australia, alongside packaging manufacturer Amcor.

The Oreo and Milka brands owner has partnered with the Switzerland-headquartered Amcor to invest an undisclosed amount into Licella, which will build one of the first “advanced recycling” facilities in the country.

Based in Sydney, Licella developed the patented Catalytic Hydrothermal Reactor (Cat-HTR) platform. The Cat-HTR is a hydrothermal liquefaction (HTL) technology – the next generation of advanced recycling, according to Mondelez.

HTL chemically transforms a range of waste plastics into “a high-quality oil, a direct substitute for fossil oil”, the snacks giant. In doing so, it allows a circular economy for plastic that would otherwise go to landfill and helps drive towards net zero carbon.

The new facility, called Advanced Recycling Victoria, is anticipated to initially process about 20,000 tonnes per year of end-of-life plastic, with plans to scale up to 120,000 tonnes per year.

Through Amcor, Mondelez expects to have access to recycled content from the site to meet much of its Australian soft plastic packaging needs, reducing its need for virgin plastic in Australia.

“While plastic plays an important part in the security, quality, protection and preservation of food products, there is a gap in sustainable local recycling solutions,” Christine Montenegro McGrath, chief global impact and sustainability officer at Mondelez, said.

“Our packaging strategy is focused on using better packaging and helping to build better systems. This investment brings together multiple stakeholders in the supply chain to scale the infrastructure and technology needed to help create a more sustainable future for plastics and is part of our longer-term focus on working toward our goal of net-zero packaging waste by supporting circular economies.”

By 2025, Mondelez wants all of its packaging to designed to be recyclable. It is targeting a 5% reduction in its use of virgin plastic and a 25% cut in virgin rigid plastic by the same, compared to a 2020 baseline.

Licella CEO Dr Len Humphreys said: “This is the leading technology of its kind globally, and it was developed here in Australia. This investment will help advance our Australian facility at a time when demand for sustainable plastic solutions, that also help provide food-grade recycled content, is growing exponentially.”

The Cadbury brand owner reported its financial results for the second quarter of 2023 last month, recording revenues of $8.50bn for the quarter, up 17% year-on-year while operating income was up 53.7% at $1.42bn.

Amcor recently launched 100% recycled polyethylene terephthalate (rPET) packaging for Ron Rubin Winery’s new BLUE BIN wine range.

Generative AI remains an untapped potential across the consumer industry

GlobalData estimates the total AI market will be worth $909 billion in 2030, growing at a CAGR of 35.2% between 2022 and 2030. The consumer goods, foodservice, and packaging sectors are undergoing digital transformation, accelerated by the COVID-19 pandemic and changing consumer preferences. AI can help companies operating in these sectors by significantly reducing costs and production times. In Nestlé's 2022 full-year results, the company announced a renewed focus on digitalization to drive growth. Financial and reputational pressures associated with supply chain disruptions and sustainability concerns are also driving interest in the digitalization of supply chains. Data science and ML are strong investments across all areas. However, the sectors cannot stop at AI-powered data analytics applications. They must also explore computer vision (CV), smart robots, AI sensors that automate manufacturing and distribution logistics, and generative AI tools that increase efficiency across corporate departments and customer service operations and enable innovation in product design. For the most part, the consumer goods, foodservice, and packaging sectors will not play a significant role in creating and developing AI hardware or platforms. Instead, these sectors will help scale up the adoption of AI technologies, such as CV, conversational platforms, and smart robots. This adoption will be driven by the financial benefits and potential cost savings AI automation delivers across global supply chains.

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